So why wouldn’t you try your hand at creating a podcast?

You get the opportunity to tap into the knowledge of people who have the information you want and need, all while expressing your artistry!

A podcast will allow you to expand your reach more than social media ever could (looking at you Instagram).

Not to mention the ongoing inspiration you’ll tap into. Being immersed in a community of other innovative minds and serving your future community will keep your creative juices flowing like the tears of joy at a Soul Session.

Ready to reveal how to bring your podcast potential to life? 

👇 Let’s hit record and dive in 👇

 Before you start Googling microphones and hit record...

Let’s go back to those potential podcast pitfalls: 

You’ve got strengths for days, but based on your results there are a few things that could stand in your way of becoming a podcast superstar.

 3 Steps to take you from pure podcast potential to certified action taker climbing up that iTunes chart

-1-

Decide

Before you can even think about hitting record, there are a few things to get clear on, whether it be format (Single host, Co-host, Panel, Interview, Storytelling), genre (Wellness, Business, Spiritual, Inspiration) or market (young professionals, moms, businessmen, entrepreneurs) you first have to get clear on your purpose and message.

Let’s try a vision exercise.

No, this has nothing to do with your eyes, but it has everything to do with where you see yourself in the future.

Step One: Find a quiet place to focus and relax 

Put on your coziest socks, grab a blanket, and choose a space in your home to get comfortable and quiet.

You can choose to lie down or to sit.

If you’re going to lie down, place a couple of cushions under your knees to relax your lower back. And if you choose to sit, do so on top of those cushions so that your knees are lower than your hips.

Next, place one hand on your belly and the other on your heart and feel your breath.

Don’t do anything to change it at first, just let your mind focus on the fact that you are a living, breathing, creative being.

After five or six natural breaths, start to get more intentional.

Breathe deeply into your belly and feel it expand under your hand. Then guide the breath from your belly into your chest, expanding in all directions.

Don’t worry if your mind wanders, just lovingly guide it back into your breathing, feeling body and let yourself relaaaaax.

It’s so much easier for us to be creative and positive when we’re relaxed. And this simple breathing exercise will help your nervous system shift from the sympathetic (fight or flight) to the parasympathetic (rest, digest, and heal). 

Set an alarm for 5-10 minutes (at least!) and let yourself soften so that your soul’s message can break through the noise of your busy life.

Step Two: Find your Big Why 

After you’ve relaxed your body and your mind, ask yourself:

Why do I want to start a podcast?  

Is it to grow your audience? Increase the value and size of your professional network? Do you want to position yourself as an authority in your field? Maybe even make a little bit of money? 

Change the freaking world?

There’s no wrong answer here. And you might come up with different answers each time you ask. Write them all down in your journal so you can come back to your Big Why whenever you start to question yourself.

Step Three: Picture your ideal scenario 

Ex. It’s 2 years along your podcasting journey, and you’re at the top of your game.  You have a growing list of top drawer guests, content creation is second nature, and your podcast is popular, successful, and has a solid 5 star rating.

Then go deeper: what does success feel like in your body? What has your podcast enabled you to create in your life? 

Write it all down in your journal and get really specific.

The more detailed you get, the easier it will be for you to feel that success right now, in the present. Which means you’ll be raising your vibration to match the life you want to live. 

And that’s what it takes to magnetize it to you.

Step Four: Acknowledge what you don’t want 

Maybe you don’t want your podcast to take valuable time away from your family, or you don’t want the stress of doing it all alone. 

Whatever it is, get clear on what you do want, get clear on what you don’t want, and start setting some strong boundaries for yourself. 

Step Five: Ask yourself some probing questions

How do I envision my podcast? 

What does it look like? (branding) 

What does it sound like? (Voice and message)

What does it feel like? (Soul fulfillment, true purpose, success) 

What does it taste and smell like? (the sweet nectar of a job well done)

Where must I grow and expand in order to step into this vision?

What do I need to let go of in order to achieve it? (limiting self-beliefs, anyone?)

Is there anything else I need to know right now?

Step Six: Embrace daily visioning 

Like any exercise, the more you do it, the better and more natural it will feel, and it will help you plan any task with ease and clarity. 

Light a candle or some incense, set your alarm, and let yourself totally relax.

Then give yourself at least 15 minutes a day to dream with your eyes open, envisioning what your life will look like once you’ve crushed all your goals. 

Step Seven: Know when to ask for outside help

This is a great time to poll your friends, your family, your social media community, your dog. Ask them what they see for you and your podcast future. Even consulting or hiring a team to help you with your vision can save you invaluable time and help keep you on your path to your true purpose.

Taking the time to find your vision, will bring you into alignment with your higher purpose. So you can follow your passion and unlock your true podcasting potential.

-2-

Invest

You can create a podcast with your iPhone but you’d be better off with a mic setup and your laptop.  Luckily, the price of recording equipment has gone way down since podcasts first became a thing. Now you can get a decent setup for under $200 and call it a day.

There’s a time investment, too. 

It takes time to plan, create, then edit and produce your content, but once you’ve got a system, everything will run smoothly.

So let’s talk about the real investment, the one you make in yourself.

When you take the first steps in your podcast journey and open yourself up to new challenges and opportunities, you’re going to learn, grow, and evolve into your true alignment and purpose. 

When you take inspired action, you will achieve epic results. Every. Single. Time.  

-3-

Commit 

Fun Fact : The average beginner podcaster only makes it to their 3rd episode.

And of the people who make it past those first 3 episodes, only 20% make it to episode 18! *just kidding, it’s not a very fun fact.

So why the disconnect? 

Impostor syndrome: that queasy feeling you get when you try something new and you feel in over your head and you’re sure everyone is going to see you’re a “fraud.”

In short, Imposter Syndrome is the tiny little voice that sets in whenever you sit down to learn a new skill. It’s more common with artists and creatives, but it can get under the skin of even the most confident powerhouse.

Imposter syndrome sounds a bit like:

“I don’t like the sound of my own voice.”

There’s a reason for that; the way you hear your voice when you speak is completely different from the way it sounds when it’s recorded and played back to you.  Anyone who’s had a selfie photo inverted to show you how others see you knows how foreign something can look from a different perspective. The good news is, other people will love your voice! 

“I hardly know anything about broadcasting, who am I to start a podcast?”

Nobody starts out knowing it all. If you let this stop you your whole life, you’d still be wearing velcro shoes and letting your mom book your doctor’s appointments. Get curious, dive deep, and open your mind to all the new things that you learn as you go.  Pretty soon you’ll ask yourself, who am I to not start a podcast?

“Recording, editing, posting — it’s all so far outside my wheelhouse. I’m so overwhelmed.”

The good news is, you aren’t the first person to ever record a podcast, and most of the people who have gone before you love to share their knowledge. And for the things that you know you’ll never feel super comfortable with, don’t worry: we got you!.  

“This is hard work, will it ever get easier?”

Like any exercise, repetition creates effortlessness. One thing that I learned in 2020 is “Where the focus goes, the energy flows.”  By getting super clear on where you want to be and the steps you need to take to get there, you’ll be able to break it all down into manageable increments that won’t leave you paralyzed by the hugeness of it all. That’s when you’ll find your flow. 

“There are so many other talented podcasters out there, how will I ever measure up?”

When you compare your beginning to someone else’s middle, you sabotage yourself. Instead of using comparison to make yourself feel like less, look at the people you admire as inspiration. They’re there because they worked hard to make the dream work, and you can, too! 

But that’s not a surprise to a Powerhouse like you – you’re not afraid of a little hard work. 

These thoughts are completely normal. But they shouldn’t hold you back. 

As long as you align your thoughts and beliefs and take inspired action…  

… Your wildest dreams will come true with less hustle, grit, and grind, and more flow, ease, and grace.

Pretty much everyone struggles to overcome negative thoughts when they first start to learn a new skill and leave their comfort zone. 

But you are already enough. 

And it’s time for you to rise up and lead. 

The world needs more people like you blazing the trails into epic alignment and conscious leadership.

The most important thing to remember when you’re starting something new is this:

Embrace Humility

Yes! You’re going to make some mistakes.  But that’s how you learn.

No, you aren’t going to be Oprah right out of the gate. But nobody is — not even Oprah!

Yes, it’s all going to feel a bit overwhelming. But it’s also going to give you a chance to step into your big dreams and get your voice out there.

If you commit …

...to being humble enough to try... 

...to suck a bit in the beginning and embrace imperfection...

...to not compare your beginning to someone else’s middle…

... then you will grow into the podcasting powerhouse you are meant to become: a conscious thought leader, inspiring speaker, and thriving entrepreneur.

There’s freedom in letting yourself struggle through the unfamiliar, without judgement.

Focus on where you want to go, and don’t waste time worrying about where you’re afraid you might end up.

If you feed your faith in yourself, instead of your fears, nothing can hold you back. #believeittilyouachieveit

“So why podcasting and why now?” We’re glad you asked... 

Podcasting is growing at superspeed, but it’s still new enough that there’s plenty of room for newcomers (yeah, looking at you 👀) with game-changing approaches and innovative ideas.

I mean, check out these stats…

And right now, with the way we work and connect constantly evolving, a podcast is an amazing way to pivot your own business and engage with your audience in an intimate way.

People are busy, but a podcast is easy to listen to while walking the dog, cleaning the house, or driving to work. 68 million Americans listen to podcasts every week and it’s time for your voice to be the message they hear. 

Podcasts aren’t only an incredibly intimate way for you to engage with and grow your audience — they’re also super useful because you can repurpose your podcast content to use across your business.  Share an excerpt on Instagram, publish a transcript on your blog, and shout out your guests on Linked-In, all while promoting your podcast and business. 

Best of all, you get to explore topics you’re passionate about and interview guests who inspire you!

Your own podcast will give you the chance to connect with your role models and idols, share your own experiences, stories, and expertise — and find and refine your voice along the way. 

And profound doesn’t even begin to describe the change that this journey has had on us personally.

We started meeting our heroes. Referrals started rolling in.  And both of our businesses started growing faster than we had ever imagined.

Interviewing our guests about the routines, mindsets, habits, principles, and actions that have led them to truly fulfilling lives has transformed us. 

If you’re ready to wake up, find your voice, be heard and rise up, and do something that aligns with your thoughts and beliefs, we are so here for it!

 Podcasting Resources Curated specially for you, Purposeful Podcaster!

Now that you know your podcasting potential and have a tangible action plan to put your dreams into motion, where do you go from here?

The bad news: this marks the end of your quiz results (they were fun, right?!) 

The good news: this is the very beginning of your podcasting journey and you’ve got 2 big hearted pros in your corner cheering you on every step of the way! 

When it comes to starting a podcast that fits your brand, helps you reach your goals, and feels like an absolute JOY to produce, there’s a lot to know. Too much for us to cover in one quiz result. That’s why we’ll be showing up in your inbox with more insights, inspiration, tangible action steps, and stories of successful podcasters who started with an idea and created an empire. 

Head over to your inbox right now because there’s a surprise headed your way (and a link to reference your results any time you need them!) 

We’re so incredibly grateful to have you in our community and can’t wait to learn more about your podcast dreams. We had our turn in the spotlight, now it’s yours —  hit reply once you get to your inbox and introduce yourself. Bonus points if you share some of your podcast vision. 

Here’s to reaching all your big goals, friend.

Let’s make it happen! 

All our love, 

Michelle and Ginni